A recent survey conducted by The Grocer, has proved Asda to be the most trusted of the leading supermarkets when it comes to claims surrounding pricing and promotions, beating off competitor Sainsbury’s by just over 5%.20.1% of the consumer vote was awarded to Asda, over Sainsbury’s’ 14.9%. In third place Tesco secured 11.8% of the votes, 8.1% of shoppers felt Waitrose was the most trustworthy and bringing up the rear with 5.3% was M&S.
An Asda spokeswoman commented on the findings:
“When you are who you say you are it unlocks the key to customer loyalty”.
Robert Wiseman Dairies Bought By Müller Group
After humble beginnings in 1947 on a Scottish family farm, Robert Wiseman has sold their dairy business to German company Müller.1/3 of Britain’s fresh milk is provided by Robert Wiseman’s 6 dairies, which process 1.5bn litres of milk a year.
£92m of the final £279.5m selling price was awarded to the Wiseman Brothers. The remainder was distributed between shareholders, including First Milk and 1000 of Wiseman’s 5000 employees.
Analyst Pete Hunt has doubted Müller’s purchase, stating;
“There will be a small amount of savings in combining it with its UK yoghurt business, but there is no real strategic benefit,"
Walkers’ New Mystery Flavours
Walkers has launched 3 new varieties of crisps, but the 3 new flavours are being kept a mystery. Mystery A, B and C to be precise. Consumers adventurous enough to play crisp roulette will have the chance to win a £50k prize if they can identify a flavour correctly. The guessing will be made ever so slightly easier, by Walkers revealing the flavours are influenced by popular British ingredients and recipes.
Other clues will be given away through the use of social media, on avenues such as Facebook and Twitter. Those who have a hunch and would like to do so can enter via Facebook, text and the Walkers website.
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